Leason Ellis Reaches Favorable Resolution in Lanham Act Declaratory Judgment Action in the Eastern District of New York for the Popular Exhibition, Van Gogh: The Immersive Experience

Overview

Leason Ellis represented the creator of Van Gogh: The Immersive Experience, one of the most widely attended immersive art exhibitions in the United States, in a Lanham Act declaratory judgment action in the Eastern District of New York.  The case arose from a trademark dispute initiated by the owner of a VAN GOGH trademark registration, who challenged the exhibition’s branding and promotional materials as likely to confuse consumers.  Given the prominence and commercial success of the exhibition, the matter carried significant implications for ongoing operations, licensing, and nationwide marketing efforts. The Firm advanced a strategic declaratory judgment posture to clarify the parties’ rights and to protect the exhibition from overreaching trademark claims that threatened to disrupt scheduled installations and partnerships. Through targeted motion practice, disciplined case management, and a clear articulation of the exhibition’s lawful use and branding history, Leason Ellis positioned the case for a favorable resolution while minimizing business disruption.

Following these efforts, the Firm secured a favorable resolution that resolved the trademark dispute on terms that preserved the exhibition’s ability to continue operating under its established branding. The outcome provided certainty for the client’s ongoing U.S. exhibitions and reinforced its position in the competitive immersive‑art marketplace.

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