Overview
The Autumn 2019 edition of World Trademark Review features some great quotes from Marty Schwimmer in an article about law firm branding and marketing. Marty astutely noted the following: “One of the challenges is that our language has to be restrained compared to that of selling soap.” He explained “[w]e are restricted by professional responsibility and a lot of our achievements are subjective. There are certain claims I’d like to make in advertising that I can’t.” When it comes to the value of being listed in the WTR 1000, Marty cheekily added with a laugh that “[w]e find the WTR 1000 useful because you guys have printed some nice things about me over the years that I didn’t say but have a ring of accuracy to them.”
