Defining the Claims of U.S. Trademark Protection: The Metes and Bounds of Trademark Registration

Many trademark owners give little thought to the notice function of trademarks in filing applications. This article, first published in Intellectual Property Today magazine, provides several reasons why trademark owners should think twice before filing overbroad applications. Among other things, it is often desirable to let others know about how you actually intend to use the mark so that they can stay clear and avoid adopting a confusingly similar mark.