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FEDERAL DILUTION
2013年4月 24日![](https://leasonellis.com/wp-content/uploads/2020/06/articles-Leason-and-Ellis.png)
MAINTENANCE AND RENEWAL
2013年4月 24日TRADEMARK NAMING
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Good company monikers suggest rather than describe and great ones have the flexibility to survive unforeseen changes or expansion. Explore the classic marketing dilemma between the desire to choose a descriptive product or company name and the difficulty in protecting such descriptive terms in “What’s in a Name? Everything,” originally published on
Entrepreneur.com on September 12, 2008.