FEDERAL DILUTION
2013 年 04 月 24 日MAINTENANCE AND RENEWAL
2013 年 04 月 24 日TRADEMARK NAMING
Good company monikers suggest rather than describe and great ones have the flexibility to survive unforeseen changes or expansion. Explore the classic marketing dilemma between the desire to choose a descriptive product or company name and the difficulty in protecting such descriptive terms in “What’s in a Name? Everything,” originally published on
Entrepreneur.com on September 12, 2008.
