Many trademark owners give little thought to the notice function of trademarks in filing applications. This article, titled "Defining the Claims of U.S. Trademark Protection: The Metes and Bounds of Trademark Registration," published in the October 2010 edition of Intellectual Property Today magazine, provides several reasons why trademarks owners should think twice before filing overbroad applications. Among other things, it is often desirable to let others know about how you actually intend to use the mark so that they can stay clear and avoid adopting a confusingly similar mark.
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