COVID-19 has quickly ushered in an unprecedented economic recesion. While business managers have always been tasked with optimizing their legal spend, these lean times have only increased that challenge. This article, titled "Running a Lean, Mean Trademark Portfolio in Cost-Conscious Times," first published by IPLaw360 on May 6, 2020, offers some valuable insights on how companies can minimize their expenses in trademark searching, filing, maintenance, and enforcement by being strategic about what actions are necessary now and what can be deferred until the economy improves. It also provides ideas on low cost, but high-value rights worth investing in now.
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