Peloton’s petition to cancel the registrations of the trademarks SPIN and SPINNING owned by Mad Dogg Athletics on the ground of genericness has received widespread media attention. An article on Bloomberg Law, which put the cancellation action in the context of other instances of genericide, quoted Peter Sloane, who said that “[i]f from the outset Mad Dogg had use Spin, and come up with a generic term for either the bike or classes, it may have had a chance.” He added that “even after all that, and using best practices, it’s up to consumers to decide whether a term is generic or not.” See blawgo.com/425BaUG.
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