Elizabeth Barnhard Joins Leason Ellis and Bosters the Firm’s Biotech Practice
May 23, 2011Martin Schwimmer To Speak at Go Daddy Registrar Summit
June 1, 2011Peter Sloane and Martin Schwimmer Author Article For Amex Open Forum
Peter Sloane and Martin Schwimmer have written an article titled "Why Choosing a Brand Name is Not Good Enough," which has been published in the American Express OPEN Forum. The article discusses how choosing a great brand name is just the start of the trademark protection process. In order to fully exploit the value of the brand, the trademark owner should search its availability and apply for registration. The article can be found by clicking the button below: