PETER SLOANE TO SPEAK AT ANNUAL MEETING OF THE INTERNATONAL TRADEMARK ASSOCIATION
January 25, 2016LEASON ELLIS ATTORNEYS WRITE ABOUT IP PROTECTION FOR NYSBA PUBLICATION
February 2, 2016NAVIGATING THE INTELLECTUAL PROPERTY LANDSCAPE: A PRIMER FOR NEW BUSINESSES AND BUSINESSES READYING A NEW PRODUCT/SERVICE LAUNCH
Protecting a company’s intellectual property, including its inventions, brands, writings, trade secrets, and know-how, is often essential to grow and establish a competitive advantage. This article is an intellectual property law primer for a business readying to launch a new product or service. Various forms of intellectual property protection a business should consider are described, including steps to guard against possible infringement claims. The article aims to ensure that a startup business or an established company releasing a new product or service can successfully attract capital investment and gain a competitive edge in the market. It describes patents, trademarks, copyrights and trade secrets, including examples, and is reprinted with permission from: Bright Ideas Newsletter, Winter 2015, Vol. 24, No. 3, published by the New York State Bar Association, One Elk Street, Albany, NY 12207.