Martin Schwimmer Co-Authors Article in the Trademark ReporterMarch 18, 2011
Martin Schwimmer to Speak at City Bar EventMarch 31, 2011
Marty Schwimmer was quoted in an article in MediaPostNews' Online Media Daily titled "Groupon Sued for False Advertising on Google." According to the article, a San Francisco tour company has sued Groupon for allegedly running misleading pay-per-click ads on Google, which purportedly increases the price of search ads. The article quotes Marty as stating that that the touring company's argument -- that allegedly false advertising drove up its keyword costs -- appears to be a first.