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Martin Schwimmer Co-Authors Article in the Trademark Reporter
March 18, 2011![](https://leasonellis.com/wp-content/uploads/2020/06/articles-Leason-and-Ellis.png)
Martin Schwimmer to Speak at City Bar Event
March 31, 2011Martin Schwimmer Quoted on False Advertising Suit Against Groupon
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Marty Schwimmer was quoted in an article in MediaPostNews' Online Media Daily titled "Groupon Sued for False Advertising on Google." According to the article, a San Francisco tour company has sued Groupon for allegedly running misleading pay-per-click ads on Google, which purportedly increases the price of search ads. The article quotes Marty as stating that that the touring company's argument -- that allegedly false advertising drove up its keyword costs -- appears to be a first.