![](https://leasonellis.com/wp-content/uploads/2020/07/newsletter-Leason-Ellis-e1652784246545.png)
The Newtonian, Issue #28, Summer 2019
September 20, 2019![](https://leasonellis.com/wp-content/uploads/2020/06/articles-Leason-and-Ellis.png)
LAUREN EMERSON TO MODERATE TABLE TOPIC AT INTA ANNUAL MEETING
October 15, 2019MARTIN SCHWIMMER QUOTED IN WORLD TRADEMARK REVIEW
![](https://leasonellis.com/wp-content/uploads/2020/06/articles-Leason-and-Ellis.png)
![MARTIN SCHWIMMER QUOTED IN WORLD TRADEMARK REVIEW](https://leasonellis.wpengine.com/wp-content/uploads/2020/06/article-banner-Leason-Ellis.png)
The Autumn 2019 edition of World Trademark Review features some great quotes from Marty Schwimmer in an article about law firm branding and marketing. Marty astutely noted the following: “One of the challenges is that our language has to be restrained compared to that of selling soap.” He explained “[w]e are restricted by professional responsibility and a lot of our achievements are subjective. There are certain claims I’d like to make in advertising that I can’t.” When it comes to the value of being listed in the WTR 1000, Marty cheekily added with a laugh that “[w]e find the WTR 1000 useful because you guys have printed some nice things about me over the years that I didn’t say but have a ring of accuracy to them.”