U.S. ADVERTISING OVERVIEW

Advertising: Overview, published by Practical Law, a publication of Thomson Reuters, provides an overview of advertising regulation in the U.S., focusing on the key legal issues to consider when planning an advertising campaign, including industry specific regulations on advertisements to children, protection and use of intellectual property rights, and the use of endorsements. Among other things, it addresses statutory schemes including the Federal Trade Commission Act, the Federal Communications Commission Act, the Food, Drug and Cosmetic Act, the Lanham Act, and the Children’s Online Privacy Protection Act, as well as regulations including those promulgated by the National Advertising Division of the Council of Better Business Bureaus, the Bureau of Alcohol, Tobacco, Firearms and Explosives, the Securities and Exchange Commission, and the Consumer Financial Protection Bureau.