Peter Sloane Writes for Amex’s Open Forum

Peter Sloane has written an article titled "5 Reasons NOT to File a Trademark Application" published on AMEX's OPENForum.  The reasons why someone may choose not to file include the failure to search the availability of the mark first, filing may prompt an unwarranted objection, the mark is too descriptive for registration, the anticipated lifespan of the mark is short, and the trademark owner may already own registration of a similar mark.

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