PETER SLOANE WRITES ABOUT TRADEMARKS FOR THE WCBJ

Trademarks may seem easy, but there is nuance to the practice. Whether it is trademark naming strategy, searching options, or crafting the identification of goods in an application, businesses and entrepreneurs may have some misconceptions about the issues and risks. In an article for the Westchester County Business Journal, Peter Sloane highlights some of those misapprehensions and provides answers to clear up the facts.