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An article posted by WTR titled “Cost-cutting: how client relationships can survive the covid-19 crunch” quotes Marty Schwimmer for his views on traversing the tightrope. See https://www.worldtrademarkreview.com/brand-management/cost-cutting-how-client-relationships-can-survive-the-covid-19-crunch (subscription). Among other things, Marty noted the increased need to bring cost effective advice to his clients during the crisis and work with them to evaluate whether particular actions are worth the expense. The article comes on the heels of a survey by WTR which highlighted the fact that, at a time of economic turmoil, brand protection is more important than ever.