HARMONIZATION IN PRACTICE: A DIALOGUE ABOUT FOREIGN TRADEMARKS

As more businesses expand to international markets, trademark attorneys find themselves advising clients not only on local trademark laws and issues, but also on protecting their rights abroad. It is consequently necessary to have at least a basic understanding of how trademark laws and procedures can vary from country to country, and to understand the potential upsides and downsides to various cost saving vehicles. In this article, first published online by the World Trademark Review on August 26, 2018, a panel of attorneys in the U.S., E.U. and China, highlight examples of how trademark practices may differ between countries, discuss some key questions to consider, and compare various approaches.