TRADEMARKS: A CLOSER LOOK AT COMMON MISCONCEPTIONS

Trademarks may seem easy, but there is more than meets the eye to effective trademark protection.  This article explores three stages of the trademark lifecycle, adoption, searching, and filing, to show the nuances that come into play which make it prudent to consult with experienced trademark counsel, who can provide a cost-effective strategy for minimizing risk while maximizing the scope of trademark protection.  The article was first published in the Westchester County Business Journal on March 21, 2016.