THE BUSINESS OF TRADEMARKS AND COPYRIGHTS

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What is a trademark and copyright owner to do in a down economy? It’s time for brand owners to hunker down and be conservative. Yet, with the right strategy in place, IP owners can not only weather the crisis, but can use this opportunity to address their existing concerns. Learn how in “Trademarks and Copyrights as Growth Opportunities Even in a Recessionary Economy,” published in Intellectual Property Today, Volume 16, No. 5, May, 2009.