Advertising in the US: Overview

Peter Sloane and Lori Cooper have updated their resource on "Advertising in the United States: Overview" published by Practical Law Global. The resource considers the framework regulating the advertising industry, the rules and standards required for substantiating advertising claims and for making disclosures, whether freedom of speech and expression rights affect the regulation of advertising, the complaints procedure, regulations on advertising methods (such as product placement, outdoor advertising, and bait advertising), regulations on advertising content (including rules on false and misleading advertising), industry-specific regulations, restrictions on advertising to children, intellectual property right protections, and protections on the use of people in advertisements. Reproduced from Practical Law with the permission of the publishers. For further information, visit www.practicallaw.com or call +44 (0)20 7542 6664.