GRAY GOODS
April 24, 2013TRADEMARK NAMING
April 24, 2013FEDERAL DILUTION
The Trademark Dilution Revision Act of 2006 changed the standard for proving dilution from actual dilution to a mere likelihood. What Congress granted to trademark owners with one hand, it took away with the other. The Act eliminated protection for marks famous in niche markets by requiring recognition by the “general consuming public.” Examine the Act’s attempts to balance competing interests in “Commentary, Trademark Dilution Revision Act of 2006,” originally published in the Trademark Insider, Third Quarter 2006.
