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This survey of American advertising law encompasses a wide range of issues including advertising regulation, controls on advertising methods, industry specific regulation, restrictions on advertising to children, protection and use of intellectual property rights, and endorsements and the use of people in advertisements. ©Practical Law Publishing Limited 2013. This article first appeared in the PLC Cross-border International Sales and Marketing Transaction Guide and is reproduced with the permission of the publisher. Please see http://crossborder.practicallaw.com for more details.