LEASON ELLIS RANKED AMONG THE WORLD’S LEADING TRADEMARK FIRMS
January 29, 2015ARTICLE BY PETER SLOANE APPEARS IN NYSBA IP PUBLICATION
February 3, 2015IP IDEAS FOR IN-HOUSE COUNSEL
Inside corporate counsel have plenty of work on their desks. The last thing they are looking for is yet more work. Still, trademarks and other intellectual property are increasingly important as corporate assets. “Corporate America: Get Your Ducks in Order! 10 Easy Steps to Increasing Shareholder Value with Soft IP” examines the various ways that inside counsel can grow and leverage their trademarks and copyrights at a time when IP is increasingly important as measurable corporate assets. A version of this article first appeared on The Trademark Blog at
www.trademarkblog.com. Reprinted with permission from Bright Ideas, Winter 2014 edition, Volume 23, No. 3, published by the New York State Bar Association, One Elk Street, Albany, New York 12207.
