IP STRATEGY

In the current "information age," ideas, innovations and brands are increasingly the most valuable assets of companies in today's marketplace. These assets can be protected by utilizing a variety of intellectual property legal tools such as patents, trademark, copyrights and trade secrets. Without a plan, or IP strategy, in place to make sure that the IP protections match company business objectives, however, companies are vulnerable to losing marketshare to competitors and decreasing company value. As a first step in implementing an IP strategy, companies should conduct IP audits to ensure that the IP protections they have in place are adequate to protect against threats from competitors as explained in "The Importance of Having An Intellectual Property Strategy" originally published in the June 2011 edition of the Westchester County Bar Association Newsletter.