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NAVIGATING THE INTELLECTUAL PROPERTY LANDSCAPE: A PRIMER FOR NEW BUSINESSES AND BUSINESSES READYING A NEW PRODUCT/SERVICE LAUNCH
January 25, 2016![](https://leasonellis.com/wp-content/uploads/2020/06/articles-Leason-and-Ellis.png)
LEASON ELLIS FEATURED IN LOCAL ECONOMIC GUIDE “WHY WESTCHESTER?”
February 24, 2016LEASON ELLIS ATTORNEYS WRITE ABOUT IP PROTECTION FOR NYSBA PUBLICATION
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Yuval Marcus and Joel Felber have teamed up to write an article titled “Navigating the Intellectual Property Landscape: A Primer for New Businesses and Businesses Readying a New Product/Service Launch,” which was recently published in Bright Ideas, the newsletter of the IP Section of the New York State Bar Association. The article is a primer on various forms of protection available to a business readying to launch a new product or service. It aims to ensure that a startup business or an established company releasing a new product or service can successfully attract capital investment and gain a competitive edge in the market.