LEASON ELLIS ATTORNEYS WRITE ABOUT IP PROTECTION FOR NYSBA PUBLICATION

Yuval Marcus and Joel Felber have teamed up to write an article titled “Navigating the Intellectual Property Landscape: A Primer for New Businesses and Businesses Readying a New Product/Service Launch,” which was recently published in Bright Ideas, the newsletter of the IP Section of the New York State Bar Association.  The article is a primer on various forms of protection available to a business readying to launch a new product or service.  It aims to ensure that a startup business or an established company releasing a new product or service can successfully attract capital investment and gain a competitive edge in the market.