Matthew Frisbee to Speak for Stafford on Proving Acquired Distinctiveness

On April 9, 2024, Matt Frisbee will speak on a Strafford panel in a program titled “Making Section 2(f) Claims: Demonstrating Acquired Distinctiveness.” Matt and his co-panelist will will guide trademark counsel in understanding how the courts and USPTO view the issue of secondary meaning in support of a trademark application. The panelists will outline approaches that work (and those that don't) in proving a protectable reputation.