ARTICLE BY PETER SLOANE APPEARS IN NYSBA IP PUBLICATION

Peter Sloane’s article titled “Corporate America: Get Your Ducks in Order! 10 Easy Steps to Increasing Shareholder Value with Soft IP” was just published in the intellectual property law newsletter of the New York State Bar Association.  See

Download PDF.  A version of this article first appeared on The Trademark Blog at

www.trademarkblog.com.  Reprinted with permission from Bright Ideas, Winter 2014 edition, Volume 23, No. 3, published by the New York State Bar Association, One Elk Street, Albany, New York  12207.