Global Trademark Portfolio Management: A Primer for Inside and Outside Counsel

Outside counsel brings plenty to the table when it comes to managing a company’s global trademark portfolio. Among other things, they usually have the depth of practice and the ability to scale up quickly when matters become complex, projects grow urgent, and dockets multiply. The success of the engagement often hinges on the relationship and communication between outside and inside counsel. This article, first published in the IPOwners Quarterly, a publication of the Intellectual Property Owners Association, on October 8, 2024, explores how outside and inside counsel can best work together to ensure the efficient management of the portfolio.